Downtown Halifax: Wine, Seat, Shoes, Sushi

Advertising Agency: Extreme Group, Halifax, Canada Creative Directors: Shawn King, Anthony Taaffe Art Director: Jeff Simpson Copywriter: Jeff MacKay Illustrator: Steve Pinter Photographer: David Muir Account Director: Kaylee Hake

Source: http://www.ibelieveinadv.com/2011/10/downtown-halifax-wine-seat-shoes-sushi/

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Get Free Gas; Ugly Cars Need Not Apply


If you are "cool and responsible", work "in a busy retail location" and drive a "high quality stylish vehicle" (or "any nice truck if you work at a large home improvement store") that you routinely park at beaches, sporting events, malls and fair groups, then Take 1 If You Dare has a deal for you. You festoon your "stylish vehicle" with promo magnets, and the company pays for your gas. Which in the age of $4-$5 gas, might not be a bad deal.

And if you need help with your mortgage, there's a deal for you, too.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/x4WWTsnIm7I/get-free-gas-ugly-cars-need-not-apply.html

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This Is Your Brain On Apple


A BBC Secrets of the Brands documentary looks into how one Apple fan's brain reacts to the brand's iconography. Turns out "the Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith."

Back in 2004, Douglas Atkin in his The Culting of Brands (aff link) drew similar parallels between religious cults and brands that enjoy very enthusiastic following, Apple in particular; I posted about the book here.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/kJds1RSEYRk/this-is-your-brain-on-apple.html

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Panasonic: Meet Rommy Gulla

Advertising Agency: The Campaign Palace, Australia National Chief Creative Officer: Reed Collins Senior Creative: Hywel James Senior Creative: Gerhard Myburgh Group Account Director: Toby McKinnon Agency Producer: Stefan Puskar Designer: Samantha Hornitsky Digital: Suede Digital Strategy: Martin Hoegh-Guldberg Digital Account Manager: Karin Hansen Information Architect: Ralph Wayment Digital Design Direction: Hallvard Nakken Social Media Strategy: [...]

Source: http://www.ibelieveinadv.com/2011/10/panasonic-meet-rommy-gulla/

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New York Writes Itself: Taxi

New York Writes Itself: Taxi

New York Writes Itself is an ongoing series of creative productions fueled by the real people of New York - what people see and hear in the city is recorded as a ?script,? which forms the inspiration for music, creative writing, art exhibitions and more.

Advertising Agency: Leo Burnett, New York, USA
Chief Creative Officer: Jay Benjamin
Managing Director: Tom Flanagan
Creative Directors: Michael Canning, Kieran Antill
Community Director: Max Goodwin
Senior Producer: Juan Woodbury
Production Company: @radical media
Director: Lenny Dorfman
VFX/SPX: Sound Lounge
Editorial: Beast
Editors: Jim Ulbrich, Rebecca Beluk, Jai Shukla
Director of Photography: Bryan Newman

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Source: http://adsoftheworld.com/media/tv/new_york_writes_itself_taxi

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